We all know about anti-ageing for our skin but what about our hair? Can it really be true and do we really need it. Style Union expert, Susan Hall takes a look at a new product on the market that may just change your mind

As we age so does our hair and scalp. I know, it’s miserable isn’t it. Each hair fibre loses substance and becomes thinner and with each advancing decade, the hair fibre actually reduces in diameter.

Combine this with hormonal changes which cause it to become more brittle, your hair loses density and elasticity and so starts to appear flat, dull and lifeless.

This is often accompanied with the added joys of increasing white hairs (or grey if you must, but that sounds even worse!) and a drier scalp. All together not a great look!

Well help is at hand with a brand new range consisting of a shampoo and hair masque called Age Densiforce (by L’Oréal Professionnel) which is actually the first restructuring hair care range specifically formulated to combat the signs of ageing in hair.

Working to maintain the natural balance of the hair, Age Densiforce enhances the hair’s density and shine while adding a protective coating to the hair’s surface, which disappears as we age. All sounds too good to be true… let me try to convince you!

For those of you who are interested in the science bit, the products benefit from something called a Lipid Ester formula which is a completely new non-silicone ingredient, which has the same molecular structure as the natural hair’s natural protective coating. What the devil does that mean?

Well, this means it actually works in harmony with the natural coating of the hair and what you basically end up with, is an ultra fine surface coating, helping the hair to regain its elasticity, suppleness and brilliance.

Sounds good doesn’t it? All of this, with the addition of Omega 6 derivatives (or Vitamin F) helps to bring intense body and a more youthful appearance back to the hair. There: not only will you look younger, you can also be someone’s Phone-a-Friend!

So how much is this all going to cost? Don’t high-end anti-ageing products cost the earth? Well, not really, is the good news!

The Density Enhancing Shampoo which leaves hair more body and radiance costs £8.95, the Revitalizing Density Masque is around £12.25 – this is a light and creamy masque so doesn’t feel too thick and gloopy when you apply it and it infuses your hair with natural volume, vitality and shine.

If you have an extra fiver to spare in the salon as well, you can try out the accompanying anti-ageing service – the Power Density In-Salon Treatment, which is an intensive treatment enriched with ceramides and green tea extracts for enhanced nourishment and daily protection. Got to be worth a try!